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Online donation to your charity

A lot of groups want to accept credit card donations or fundraising auction payments online, but don’t know how to do it. There are three main ways to accept payments online: use PayPal, use a nonprofit credit card processing service, or get your own merchant account.

PayPal

PayPal is by far the easiest way to handle credit card processing for donations and auction payments. Why? Because they are a division of eBay, the world’s largest auction company.

With PayPal, you register for an account using an email address that will serve as the access point for your account. You verify the email address by clicking a link in an email sent by PayPal and your account is operational.

Most groups will want to set up a Business Account with PayPal so they can wire their funds from PayPal to their checking account. PayPal requires you to verify your bank account information by making a small deposit to your account and having you confirm the amount deposited.

Within PayPal, you select Merchant Services and then Donations, then enter some basic information that enable you to track your donations. Then, you select one of four donation buttons to use on your website. That’s all it takes!

Accepting online payments for fundraising auction items is just as simple. All you need to do is email your winning bidder a PayPal payment link for their purchase. They don’t need to have a PayPal account, just a Visa, MasterCard, or other valid credit card.

Nonprofit Credit Card Processing

For handling larger volumes of credit card transactions on a regular basis, you’ll want to step up to a more robust platform. The good news is that there are several companies who provide credit card processing for nonprofits at very reasonable rates.

Network For Good is one organization that I highly recommend. They handle everything for a low monthly fee of $29.95 and 3% of total donations.

You can customize your donation pages to match your website and have tax-deductible receipts emailed automatically. In addition, they also handle recurring donations.

Other solutions blend in with donor management software such as DonorPerfect so you can track donations and follow up in the future with each donor’s history on file.

Merchant Account Credit Card Service

Let me start off by saying that there is no such thing as a free merchant account. There are always costs involved and anyone claiming to provide a free merchant account is only shifting those costs into other fees and higher processing charges.

Your best bet is usually your own bank. Larger banks offer merchant accounts at competitive rates and they are already familiar with your organization. Still, there is an awful lot of paperwork involved in setting up merchant account credit card services, so be prepared to spend a couple of hours filling out the forms.

You should also know that banks and credit card companies charge much higher transaction fees for so-called internet merchant accounts. That’s because there is a higher incidence in fraudulent purchases in online transactions.

It won’t make any difference to them that your transactions are mostly nonprofit donations. You’re still tarred with the same broad brush of high risk, even though you’re accepting credit card donations!

You can shop around and compare rate structures and upfront costs, but it’s a buyer beware situation. Your final rates aren’t set until the underwriting department of the merchant account provider assesses your risk level.

In addition, a board member or top executive may have to provide a personal guarantee to cover potential chargebacks after payment has already been released to your bank account.

One main advantage of having your own merchant account is the ability to process credit card payments onsite at a charity event. That greatly simplifies running a large silent auction or live auction fundraiser.

Accept Credit Card Donations Summary

It makes sense to accept donations on your website. PayPal makes it simple for even the smallest of groups to accept credit cards online.

Network For Good and similar organizations provide a transitional platform that allows growing nonprofit groups to present a more professional donation system, including tax receipts and recurring payments.

Having your own merchant account service is the final step for the largest organizations. Installation may be more complex than you think because your payment processing needs to be integrated with all your other systems.

Whichever one you choose, keep Donors with Paramount, and you will be pleased with the increased flow of donations.

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The purpose of processing your credit card.

If you want to accept credit card payments on your website, you need to engage the services of a credit card processing company. What these companies do is process the credit card payments that generate from your site including following through on approvals or denials so that your shipping department knows what to ship. The credit card processing company notifies the company by email when they have received an authorization from the credit card issuer as well as notify them if the sale is declined.

Using the services of a credit card processing company can save you a great deal of time because you will not have to worry about obtaining authorizations or making sure that the payments are credited to your bank account as your processing agent takes care of all of that for you. Of course, you will pay for credit card processing, but the extra sales you can make because of your ability to accept credit cards online will make it worth the cost. Without the ability to accept credit card payments, you limit yourself to the methods of payment you can accept, meaning you have to wait for your customers to mail a check or money order. The problem with this antiquated way of accepting payments is that your customer will not likely be receptive to it and will go elsewhere to shop.

You do not want to accept the services of just anyone who offers credit card processing, but you want to do some research and locate the one who best suits your needs. Each company has its own set of fees per transaction in addition to whatever the card issuer charges for the transaction fee, which is a percentage of the sale. In addition, you want to ,make sure that the credit card processing services meets your needs for volume and type of payment options you desire including debit card processing. After all, credit card processing is to help with your business, so the processing company you choose must be willing to work with you and develop a program that best suits your needs and those of your customers. They must be able to customize your services so that you have the most important payment options for the type of merchandise you sell.

Why bother with a credit card processing company? You could, realistically, bypass the credit card processing company and manually process your credit card payments, but it would take a credit deal of time. This would mean calling for authorization and filling out the forms and submitting them to your bank the way it was done before the Internet became a big issue. Even with the use of credit card terminals, a merchant had to close out his sales for the day, and write a deposit slip for send to his bank. Credit card processing has changed all of that, thus eliminating a great deal of time, effort, and paperwork on the part of the merchant. Saving time and money means more income potential for the merchant as well as more time to devote to the customers.

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Offshore credit card processing.

Doing business online is like treading a razor sharp road. There is very little difference between a good and bad business situation. However, a secured, cost-effective and reliable method of payment collection through offshore credit card processing can make all the difference to the way you do business online. It can help you hold all information privacy, avail zero taxation and have protection from currency fluctuations

Offshore credit card processing enables you to effectively accept payments for the goods and services you sell online. You can accept payments in multiple currencies. Offshore credit card processing service can process various types of credit cards, be they Visa, MasterCard, Amex, JCB, Diners or Discover.

The order and payments processing procedure gets streamlined with an offshore credit card processing account. Your customers can make easy and quick purchases online through a secured server. Your card processing system is directly linked to your offshore merchant account. Therefore, you get excellent tax-reduction benefits.

Your business remains up 24/7. The transactions are authorized within a few seconds. Automated receipts are sent to you (the merchant) and the customers, instantly. The credit reserve is as low as 10%. Most of the offshore credit card processing services involve no hidden costs.

An offshore credit card processing service can reduce your charge back with active customer fraud screening and address verification systems (AVS). The transaction processing rates are 5% and upwards depending on the type and volume of your business. Add to it a small 0.75% transaction fee and 10% rolling reserve. However, with most of the offshore credit card processing accounts you do not have to pay gateway fees. There are no card processing dollar limits.

Offshore credit card processing provides comprehensive online credit card processing, rapid order processing, online merchant center, fraud and risk management and 24 hour dedicated support. Offshore credit card processing gives a turnkey payment processing solution. These accounts will be processed by credit card online immediately. This will help increase sales opportunities and customer satisfaction.

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